Lauren Remington Platt, a beauty entrepreneur, has been appointed as the head of FTX’s global luxury partnerships.
FTX, a well-known cryptocurrency exchange, has hired Lauren Remington Platt (a beauty entrepreneur) to serve as the platform’s head of international luxury collaborations, a position created specifically for her. Platt – who has a decade of expertise – is the founder of a highly sought-after beauty company named Vensette. The appropriate beauty platform has already collaborated with brands such as Sake Fifth Avenue, Vogue, and Michael Kors to equip professionals with hairstyling and pre-vetted cosmetics experience.
FTX CEO Sam Bankman-Fried expressed excitement at the move, adding that Lauren will spearhead the company’s forthcoming marketing effort into premium collaborations. Nonetheless, he continued, the beauty entrepreneur’s extensive knowledge in the luxury and fashion sectors will be critical for the group’s forthcoming branding and partnering phase.
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Crypto will be integrated into the sphere of luxury and fashion in the coming months on behalf of Platt through collaborations across overlapping zones that include – but are not limited to – digital art, luxury items, and payments, according to a spokeswoman for Platt. Gisele Bündchen (who leads FTX’s social and environmental projects) and Platt will collaborate closely. The appointment represents one of several expansion opportunities for FTX. Earlier this week, it was claimed that the exchange has launched an unique gaming domain on its behalf.
Following Platt’s appointment, FTX intends to capitalize on the luxury goods sector (which is currently valued at approximately $300 billion), which is predicted to grow by $34 billion by 2025. Beauty and fashion-related firms have been making inroads into the crypto world as a result of the pandemic’s push toward digital and internet experiences. Only last February, numerous brands, including Dermablend, Pink, Kiehl, L’Oreal, Urban Decay, and Victoria’s Secret, registered for trademarks relating to the metaverse.
Only 7% of women work in the crypto business, which has a number of cultural and economical consequences, according to Platt. Only 9% of all women believe they have some comprehension of cryptocurrency, showing that the vast majority of them are unaware of the most significant wealth production potential. To achieve gender equality, women must be invited to possess the instruments necessary for claiming cryptocurrency ascendancy.